In the business world, it’s generally accepted that you don’t go after the competition by name in advertising campaigns.
Dunkin’ Donuts apparently didn’t get the memo.
The country’s biggest retail coffee seller – they pour 30-plus cups every second – is selling a snarky, snazzy t-shirt with these fighting words:
Friends Don’t Let Friends Drink Starbucks.
The t-shirts have been available for several months, but I spotted one for the first time in a Dunkin’ Donuts off I-95 in North Carolina over the weekend.
Dunkin’ Donuts may be big dog in the U.S., but Starbucks is much more a global presence.Continue Reading →